TARGET TICKET

Our challenge was to define and design a digital entertainment streaming experience that created a unique offering against its competitors (Hulu, Netflix).  The experience must be:

  1. Family friendly
  2. Content exclusive
  3. Omnichannel accessible
  4. Design differentiated
 



PROJECT
Digital Entertainment Streaming Service

AGENCY
SapientNitro

ROLE
Creative Director, UX

DEFINING THE TARGET DIFFERENTIATOR

Deliver the Experience of Entertainment

CONCEPTUAL DESIGN

Through quick sketches, we prioritized features that achieved both experience & business goals

DESIGN CHALLENGE 1: 
create a FAMILY FRIENDLY experience

The following framework defined a way for:

  1. Moms to monitor her children within a master of accounts while also giving them the freedom to watch what they wanted. 
     
  2. Target to present personalized, relevant recommendations based on the family's watching history.
     
  3. Unknown users to browse in an engaging way. 

DESIGN CHALLENGE 2:
DISTINGUISH EXCLUSIVE CONTENT

Amongst of sea of competitors, Target needed a way to distinguish their online streaming service for a family-friendly experience.  We defined a curated approach and rationale for which content to promote when, specifically on the parallax homepage. 

DESIGN CHALLENGE 3:
OFFER A PERSISTENT, RELEVENT OMNICHANNEL EXPERIENCE

The Target Ticket experience needed to provide a persistent experience across web, mobile, tablet, and tv / game console. We explored various navigation approaches across the channels to ensure they were device-appropriate, yet consistent to relieve the learning curve for the user.

THE SOLUTION:
A TARGET 'WINK' EXPERIENCE