BOSE
With a launch of a new Soundwear product, Bose was also targeting a new, younger audience. We partnered with Bose to 1) Establish a user-centric design process and 2) Articulate a new product category that was a hybrid of speakers and headphones.
PROJECT
Product Launch
AGENCY
Gin Lane
ROLE
Head of Experience,
Creative Director
STORYTELLING FROM THE USER'S MINDSET
CONVEYING SOUND AND SPACE UNCONVENTIONALLY
