ANN TAYLOR

"If she wants it and we have it, she gets it"

Store associates were spending too much time in the back office fulfilling online and store orders. How did we help Ann Taylor spend more time on the store floor, provide a single, endless aisle view, and provide a clientelling in-store customer service experience?

PROJECT
In-Store Associate Tablet

AGENCY
SapientNitro

ROLE
Associate Creative Director, UX

DEFINING THE EXPERIENCE

UNDERSTANDING THE OMNICHANNEL JOURNEY

Because an omnichannel fulfillment had multiple dependencies, the user journeys outlined the relationship across its various facets (associates, customers, fulfillment centers, delivery).

DESIGNING THE SOLUTION

We created a touch-friendly experience any associate can pickup with minimal training

A SOLUTION THAT BRIDGES THE ONLINE BRAND TO IN STORE

COMPLIMENTARY MOBILE STYLIST EXPERIENCE